yearofplenty

KFC, Jack in the Box, and Other Fast Food Restaurants to Accept Food Stamps

The California Restaurant Association is lobbying San Diego County supervisors to allow participants in the CalFresh Food Benefits program to use their federally funded debit cards to receive hot, prepared meals at restaurants. North County Times reports:

The San Diego County Board of Supervisors on Tuesday unanimously approved early plans to allow elderly, disabled and homeless recipients to redeem their county-administered benefits at local restaurants. With the vote, county staff is charged with crafting a way to put the plan in place, and presenting it to the board in three months.

Supporters say restaurants should be an option for food stamp recipients because many have no way to cook or store the food they receive at grocery stores. About 10 percent of the county's 213,000 food stamp recipients would be eligible for the program, county officials said.

"A lot of the elderly and the homeless don't have kitchens," said Andrew Casana, a lobbyist for the California Restaurant Association, speaking to the board at its downtown chambers.

The association brought the idea to board members last year, saying it would boost business and fill a community need. The number of people receiving food stamps countywide has spiked by 79 percent in two years, according to the county.

At first blush this seems like a terrible idea to me, but I can see why they are taking the proposal seriously. The option would only be open to the 10% who are homeless or don't have access to a kitchen. The menu items would be limited to supposedly healthy options, but the list of participating restaurants doesn't inspire confidence -  Long John Silver's, Pizza Hut, Jack In The Box, KFC, and Carl's Jr.. I am thinking of one homeless person I'm working with lately who doesn't have access to a kitchen and he mostly just wants peanut butter from our food pantry. The worst fast food would be a better option for him than just peanut butter. So for him, and people like him I would support something like this.

What concerns me is that this is the beginning of a shift in the way federal dollars are used to help the poor. This door has already been opened in Los Angeles and San Francisco, and I'm wondering how long it will take the lobbyists to suggest that the program has been so successful that they need to open it up to people who have kitchens but who don't know how to cook. That is a major problem for many people in poverty. In working with the EBT program in Spokane County at the farmers' market, I know there is hard fast rule that benefits cannot be, in any circumstance, used for hot, prepared foods. I think that's a good thing, but I'd like to see more resources go into helping people in need develop skills for preparing healthy meals with low cost fresh foods subsidized by the government. Another helpful direction would be to help people learn to grow their own foods and preserve them. Ironically, the local food movement that is much maligned as elitist, is the cultural resource that is best able to help people poverty develop these skills. 

The Food Sense program in Spokane County is a doing some of this important work.

As Agribusiness Grows, Farmers Get Less and Consumers Pay More

The Globe and Mail had a story last week that caught my attention titled, "The Fat Cats of Agribusiness." The article references growing concerns about large corporations muscling their way into the food chain, but observes that not much is being said among effected nations because they have become so dependent on these mega-corps. There is one report from Siva Makki at the World Bank in 2008 that sounds the alarm.

The market share of the biggies is on the rise, leading to questions about the potential abuse of economic power. In 2004, the top four suppliers of agrochemicals had a 60% share of their market, up from 47% in 1997. In the seed market, the four biggest players had a 33% share in 2004, up from 23%. In some specialized sectors, concentration is much higher. Monsanto’s worldwide share of the market for transgenic soybean seeds, which are easy to protect against weeds, was 91% in 2004...

Is the concentration harming or helping farmers? Makki’s research suggests that farmers are getting ripped off. As sales and prices rise, agribusiness giants are capturing a disproportionate share of the profits. Take coffee. The proportion of the retail price received by the main coffee-producing countries (Brazil, Colombia, Indonesia and Vietnam) declined from one-third in the early 1990s to a mere 10% a decade later. Could this be because the top four coffee traders and roasters had 40% or more of the market? Producers of cocoa, tea and bananas are also getting relatively smaller financial hauls as agribusiness clout increases.

Makki’s conclusion is obvious: “The market power of international trading companies” is widening the spreads between what consumers pay for food and what farmers receive for their product.

So the trend is that farmers get a much smaller share of the consumer's dollars and even if consumers start paying more at grocery store, the corporations pocket the increase. In other words everyone loses except for the corporation. There are a whole series of other problems with this system including animal welfare, food quality, and food safety to name a few.

Over the Christmas break I read Michael Lewis' book, The Big Short, and was aghast at the inefficiencies and ineptitude in the financial markets. The recent trend has been for large corporations to treat food commodities like any other financial asset that is traded in the markets, only with food it's more than someone's 401k or home mortgage that's on the line. With food it's people's health and in some cases, ability to survive, that is at stake.

The best way I have found to respond to these troubling trends with food and agriculture is to buy local, and buy direct from farmers. They deserve a lot a much larger share of the consumers' food dollars than they are getting in the current system. Go to LocalHarvest.org to find a local farmer near you.

Top Ten Posts of 2010 at Year of Plenty

According to Google Analytics these were the most popular blog posts on Year of Plenty in 2010.

1. Newsflash: Dairy Industry Wants You to Eat More Dairy - What's So Controversial About That?

This post created quite a stir. It got picked up by the president of Dairy Management Corp. and was emailed to all of his contacts. The folks at Domino's Pizza linked it all over the internet. James McWilliams at the Atlantic Monthly credited Bill Bishop at the Daily Yonder with being the first to grasp the way this story was being misreported, but I think I was the first one on the story. My first official big scoop.

2. World Comparison: Fresh vs. Processed Food Consumption

Google placed this high on their search criteria, so it has received a steady flow of clickers all year and also got picked up in some online communities.

3. How My Little Blog Out-Reported the New York Times

This was my follow up to the Newflash post about Dairy Management.

4. Roast House Coffee Newest Roaster on the Spokane Scene

This year I actually started doing some in-the-field reporting, visiting local businesses and writing up short narratives. Roast House was one of the first.

5. What Would You Do If You Had One Year to Live?

This was my first and only blog post to get "Dished," meaning Andrew Sullivan at the Daily Dish linked to it as one of his "Quotes of the Day". 

6. Wendell Berry: Gardening as Health Regimen and Holy Sacrament

This post got picked up a couple different places on the web.

7. American Farm Bureau President Declares War on "self-appointed and self promoting food experts" 

Unlike the post on Dairy Management where large ag interests were eager to see my blog as an asset, this post led to quite a push back from folks at the AFB and the conventional farming community. The AFB PR took issue with my characterization that the AFB president had declared war on consumers concerned with large ag. practices. 

8. Why You Shouldn't Rototill Your Garden

I did a whole series of gardening posts last Spring and this was the most popular of the bunch. Other popular gardening posts include; How to Turn Your Lawn Into a Vegetable Garden, Planning Your Garden Plot (Companion Planning, Rotation, and Location), How to Make Your Own Professional Seed Starting Soil Mix, Tips for Planting the Garden, 

9. How to Get Started Raising Chickens in Your Backyard: Choosing You Chickens

This was part of a series of posts on raising backyard chickens. The other posts included one on building and designing a chicken coop and another on convincing your spouse it's a good idea.

10. Year of Plenty | The Book

I'm told the book goes to print on January 15 and will be released on March 1, 2011.

Thanks for everyone who has contributed and commented on the blog in the last year. If you want to follow along in 2011 you can sign up for the RSS Feed here, you can follow the blog on Twitter here, or click the Like button below to follow on Facebook.

Sante Restaurant in Downtown Spokane Offers Healthy Mix of Local Food

Sante is the French word for health. Jeremy Hansen, owner and chef of Sante Restaurant and Charcuterie exemplifies a holistic health in the way he runs his pioneering establishment next to Auntie's Bookstore in Downtown Spokane.

Jeremy grew up in Spokane and has been in the restaurant business since he was a young teenager, cutting his teeth at the Mustard Seed and other area kitchens. He eventually attended Le Cordon Bleu College of Culinary Arts in Portland where he not only honed his skills as a chef, but formed a philosophy of food and community that eventually gave birth to Sante.

Sante is remarkable for the way it sources foods locally. Hansen is pictured above processing the half of a steer that was just delivered that morning by Gary Angel of Rocky Ridge Ranch. Most of the beef and other meat at Sante comes from this nearby farm. Jeremy points out that not only is Gary's beef superior in quality because of the feed and care Gary provides, processing beef in this way also makes good business sense. By cutting out the middle-men he makes a good profit, Gary get's a good price and a reliable market for his beef, and the consumer gets a choice meal at a reasonable price. This is a great example of Jeremy's uncompromising pursuit of holistic health. Everyone wins, including his employees who apparently are paid well above average for Spokane area restaurants.

Sante is not only a restaurant, it is a Charcuterie, which is the area of cooking that involves preparing meats like the sausages, bacon, and prosciutto ham pictured to the left in the restaurant's display case. Jeremy was telling me that he really had trouble making good prosciutto with the pork that was available through commercial channels. He said, "When I used Gary's Berkshire pigs it came out comparable to the finest hams available in Europe. The quality really is dependent on what the animals eat. When we eat animals we're really eating what they ate." All of the items in the displays case are not only used in meals for diners, they are available for bulk purchase. They even make their own mustard which I saw being prepared in the kitchen. I imagine the steady stream of income from these items is the envy of every restaurant in Spokane.

There is one other unique aspect to Sante that was a great surprise to me. While it is in many respects a fine-dining establishment, the space they've created is warm and welcoming, even to a guy like me who wants to plug in a computer and do some work while he eats. They have a counter with outlets and stools that connects the restaurant with the book store and free wifi. I had the toasted-cheese sandwhich that included an egg and a couple of slices of their house bacon. It was fantastic and was in the Red Robin range of prices.

Needless to say I'm impressed. While many talk about the virtues of local and sustainable food, Jeremy and his wife took their life savings and are turning those virtues into a sustainable business. Spokane is a healthier city because of their efforts. If you're giving a gift certificate for Christmas this year, Sante should be high on your list of candidates. They are open for breakfast and lunch, 8am to 5pm, 7 days a week. They are open for dinner Wednesday through Saturday till 9pm.

 

Study: Buy Local = 73% $$ Stays Local | Buy National Chain = 43% $$ Stays Local

It makes sense intuitively that when we buy from a locally owned store, that more money would stay in the local economy. Well, it turns out there is hard empirical evidence to support that intuition. A study commissioned by Michigan's Local First showed quite a contrast:

A 2008 study of Kent County by Civic Economics — commissioned by Local First — determined that just a 10% shift in consumer spending toward locally owned businesses would result in an estimated $140 million in new economic activity, 1,600 new jobs, and $50 million in new wages. 

According to Civic Economics, when West Michigan consumers choose a locally owned business over a non-local alternative, $73 of every $100 spent stays in the community. By contrast, only $43 of every $100 spent at a non-locally owned business remains in the community.

Click on the above chart to enlarge and see more detail.

Washington State Artisan Cheesemaker's Battle with FDA a Case Study in Food Safety Debate

The New York Times has done a great service by writing a story on the Estrella Family Creamery in Washington State, as an example of how the current national debates about small farms and food safety land in the real world. (Go here, here, and here for background)

The Estrella family, pictured to the right, left the city to make world-class artisanal cheeses. Here's how Kelli tells their story:

In 2001 we left home and business for an abandoned dairy on 164 acres. They laughed at our young family and said it couldn't be done, and I'll admit I had my fears! My faith was put to the test during the blood, sweat and tears of the early years. But we started with three cheeses and now have a list of 18, and at last the farm even feels like home.

Sometime last year I noticed that there was a lot of food on our table and some empty chairs, so we adopted 3 more kids from Liberia. Together the kids are learning that hard work won't kill them, and that the pursuit of excellence in our craft and careful nurturing of the creatures placed in our care yield a tremendous reward. Over and over at our farmers markets and in our emails they say thank you, thank you!! And they tell us stories of some of the finest moments of their lives that were enriched by our cheese. We are so blessed.

We hope you enjoy the fruit of our labors as well, and thank you. 

Since establishing their cheesemaking operation with 36 cows and 40 goats they have gone on to win a a series of awards that would make any cheese-maker jealous, and a loyal base of customers at farmers' markets and Manhattan restaurants.

But according to the Times, recent actions of the FDA threaten to shut down the whole operation after they found the presence of listeria in her cheese and in the building where the cheese is aged. They did a thorough clean-up of the facility but the FDA found the bacteria again:

Last month, the F.D.A., which does not have the power to order a recall (the food safety bill in the Senate would give it that authority), went to court, saying the “persistent presence” of listeria meant all of Ms. Estrella’s cheese should be considered contaminated. In response, a federal judge sent marshals to effectively impound the cheese, preventing her from doing business.

No one is arguing that the Estrella's shouldn't have a safe product, but there is a debate about the role of the FDA in overseeing small artisinal operations vs. the large industrial cheesemakers.

“If the F.D.A. wanted to shut down the U.S. artisan cheese industry, all they’d have to do is do this environmental surveillance and the odds of finding a pathogen would be pretty great,” said Catherine W. Donnelly, co-director of the Vermont Institute for Artisan Cheese of the University of Vermont, referring to the listeria testing at cheese plants. “Is our role to shut these places down or help them?”

Kurt Beecher Dammeier, owner of Beecher’s Handmade Cheese, an artisan cheesemaker and retailer in Seattle, said the F.D.A. needed to work harder to understand artisans like Ms. Estrella. “The F.D.A. comes from an industrial, zero-defect, highly processed, repeatable perspective, and she comes from a more ancient time of creating with what she gets,” he said. “I’m not sure they can really even have a conversation.”

The key question is, do we want a food system where there is room for artisanal operators, or do we want a system where only industrial, highly processed foods are legal? There is concern that without the small farms amendments in the Food Safety Modernization Act, the American food system will be so inflexible, small farmers will be unable to comply. Just as the American food landscape is beginning to localize and diversify, the Food Safety act could undo the progress that has been made in recent years.

The Bill that passed cloture was essentially tabled this week when big ag lobbyists rallied legislators to halt the passage of the bill because of the small farms' amendments.

h/t Northwest Food News

UPDATE: For another, less sympathetic, take on the situation go here and here.

How My Little Blog Out-Reported the New York Times

On Monday I wrote up a post on the much heralded New York Times article, While Warning About Fat, U.S. Pushes Cheese Sales. This kind of story is the bread and butter of the fast evolving food blogosphere, of which Year of Plenty is a very small part. A large media outlet like the Times does the original reporting and then it gets echoed throughout the blogosphere, Twitterverse, and Facebook Friend-Feed-Frenzyverse. It received so much attention that I initially wasn't going to bother linking to it, assuming that everyone had already seen it. But when I got around to actually reading the Times article, something didn't seem quite right. The article was factually correct in its reporting but cryptic in the way it described the relationship between the USDA and the Dairy Management Corporation. It hinted that the U.S. taxpayer-funded USDA was pulling the strings on the Domino's marketing campaign.

This subtle hint in the article was turned into the brash assertion all over the internet that U.S. taxpayers were not only paying for the $12 million campaign with Domino's for extra-cheesy pizzas, but that the USDA, and therefore the government, was running the ad campaign. While I highlighted in my post some smaller blogs that reported the story this way, Bill Bishop at the Daily Yonder gives a good summary of how this played out among some of the most influential people and news platforms in America:

Food writer and journalism professor Michael Pollan tweets that “our tax dollars (are) at work promoting Domino’s pizza.”

Kerry Trueman (co-founder of EatingLiberally.org) states on the liberal Huffington Post that Domino’s Pizza is selling gobs of cheese with the help of a “government handout.” 

The Atlantic says the “government wants to fatten you up with cheese.” Paul Waldman at The American Prospect writes a government agency uses “taxpayer funds” — “your tax dollars” — to promote double melt cheeseburgers.  Matt Yglesias writes a headline saying "Tax Dollars Going to Subsidize Cheesier Dominoes (sic) Pizzas," adding that this is the kind of “government spending…we could entirely do without.”

Because of previous stories I've done on the agricultural checkoff programs, these assertions didn't sound quite right. So I did something that Michael Moss, "ace New York Times Reporter" didn't do; I made a couple phone calls and actually talked to someone at Dairy Management about the program. As far as I can tell, in all the reporting that's been done on the story, I'm the only "reporter" that talked to Dairy Management to better understand their relationship to the USDA. I also talked to a representative of United Dairymen of Idaho to get a better understanding of how the checkoff system works.

Moss explained in the article why he didn't have those conversations:

The Agriculture Department declined to make top officials available for interviews for this article, and Dairy Management would not comment. In answering written questions, the department said that dairy promotion was intended to bolster farmers and rural economies, and that its oversight left Dairy Management’s board with “significant independence” in deciding how best to support those interests.

The crux of the whole story is the nature of the relationship between the USDA and Dairy Management and Moss didn't speak to anyone at either entity? He apparently got a written response to questions from the USDA. This may be a case of the USDA and Dairy Management not doing their job of accurately explaining the nature of the relationship, but I'm baffled that I could get through to them to ask probing questions and he couldn't.

So is it possible that I did a more thorough job of reporting on the relationship between the USDA, Dairy Management, and taxpayers than the New York Times?

I'm flattered that the "So Good" food blog seemed to think so. In assessing the reporting on the USDA and Dairy Management the blog says;

The most accurate breakdown of this organization’s role in this story can be found in this post on Year of Plenty, Newsflash: Dairy Industry Wants You to Eat More Dairy – What’s So Controversial About That?

I'll let you read my blog post to decide if I did a more thorough job, but I do know that because of those phone calls I didn't take the "tax-payers paying to promote cheesy pizza" bait, like so many others.

There are a couple of lessons for me in this;

1. Don't believe everything you read on the internet.

2. Don't believe everything you read in the New York Times.

3. When it comes to food politics and debates about food systems, the problem is not the demonization of food, as the Daily Yonder proposes. The problem is the demonization of people. In this case the demonization of people at the USDA and Dairy Management as evil cheese-conspirators.

If this is the problem than the solution is to talk to people and give their perspectives a genuine hearing. In other words, to be in relationship with people. In my case, when it comes to writing about food, that means being in relationship with small local farmers and large scale farmers, conventional and organic, following Grist and #agchat on Twitter. It takes all perspectives to get the story straight. Go here for a recent post on why living in an agricultural region like Spokane where I am in ongoing relationships with people involved in all aspects of the food system makes me a better food blogger.

One of the grand lessons from our year-long experiment in eating local is that relationships with people involved in bringing food to market is the key to developing just and sustainable food systems. This includes farmers, but it also includes business people. The core crisis in the food system is a break-down in the relationships between people involved with bringing food to market and those sticking the food in their mouths. Relationships breed accountability, pride, quality, health, and sustainability. A vaccuum of relationships creates paranoia, pollution, corruption, unhealth, shoddy practices, and most of the other ills in the food system. That's why I am committed to eating locally and promoting local food.

My diagnosis of the situation is more than just about good reporting and blogging. (Warning: If you don't follow my blog this is going to sound totally random.) It's actually rooted in my Christian faith and my role as pastor at a Presbyterian church. My focus on relationships arises from my understanding of Jesus' commandment to love your neighbor as yourself. In my judgement, this call to be in relationship with people is the key lens through which to see everything, including food. In my upcoming book I have a chapter dedicated to explaining this perspective. I hope it will be a helpful contribution to food debates that too often get bogged down haggling about food miles, carbon footprints, or cheesy marketing campaigns.

Wal-Mart ramps up efforts to buy local food

Wal-Mart continues to make larger bets on going local and more sustainable as reported this morning;

In the United States, Wal-Mart will double the percentage of locally sourced produce it uses, to 9 percent, the company said. Wal-Mart defines local produce as that grown and sold in the same state. Still, the program is far less ambitious than in some other countries — in Canada, for instance, where Wal-mart expects to buy 30 percent of produce locally by the end of 2013, and, when local produce is available, increase that to 100 percent.

In emerging markets, Wal-mart has pledged to sell $1 billion of food from small and medium farmers (which it defines as farmers with fewer than 20 hectares or about 50 acres). It will also provide training for the farmers and their laborers on how to choose crops that are in demand as well as the proper application of water and pesticides.

Go here, here and here for previous posts on Walmarts efforts to go local.

Spokane Area Farm to Offer Winter CSA Meat and Vegetable Subscription

Living in a northern climate means short growing seasons and extra challenges finding local sources of food during the winter. This year Rocky Ridge Ranch, a farm small sustainable farm in Reardan, WA, is going where no other Spokane area farm has gone in helping consumers with this dilemma. They are offering a winter CSA program.

CSA's are a wonderful innovation in local food but it's likely you have no idea what a CSA is. They are basically subscriptions for a weekly supply of fresh local fruits, veggies and meats. Go here for previous posts that will help bring you up to speed and go here for a first hand account of someone's experience with a CSA. CSA's are a win-win for farmers who need steady reliable cash flow and consumers who are often too busy to hunt down local sources for food.

Rocky Ridge Ranch produces some of the areas best meat, eggs and produce so this is a great opportunity.

Here's the description they give of a typical weekly delivery;

Meat
Chicken or Roast (beef or pork or lamb.)
Beef Steak, or Pork or Lamb Chops, or Beef, or Pork Cutlets
Sausage, Bacon or Links
Ground Beef or Beef Stew Meat or Ground Pork or Ribs
Soup Bones, etc. as available
(Substitutes of comparable value may have to be made from time to time.)

Produce
Salad Mix or Spring Mix or Spinach
Salad onions or radishes
Lettuce, or Winter Greens
Beets,or Carrots or Potatoes (Stored or fresh)
Squash or Cabbage ( Brassicas we succeed with.)
Herbs (dried or Fresh.)

Go here for the full run-down.

Battle Brewing Over the "Farmers' Market" Brand In Washington State

photo: Nick Wingfield/The Wall Street Journal

I first got wind of a brewing controversy from Jack, a commenter on the blog, who heard a radio ad to the effect of - No need to go to the Farmers' Market when you can come to the Albertson's produce market. Apparently Safeway has been taking a similar approach, promoting their in-store produce experience as a farmers' market.

Yesterday I received notice from the Washington State Farmers' Market Association that they are forming a task force "to review the use of the term "farmers' market" by non-WSFMA-member groups." I didn't immediately make the connections between the Albertson's ad and the formation of the task force but then I came across this WSJ article explaining the controversey;

Farmers and their supporters have spent several decades building "farmers' market" into a brand that signifies something specific to consumers, namely, locally grown produce fresh off the farm. Now, to the dismay of farmers' market representatives, two large grocery chains in the Northwest recently began posting store banners advertising displays of tomatoes, corn and other items as farmers' markets.

In June, several Safeway Inc. stores in the Seattle area posted signs with the term "Farmers Market" above produce displays in front of their stores. When local farmers' market groups complained—the offerings included mangos, which aren't suited to Washington's climate—Safeway changed the signs to say "Outdoor Market." A Safeway spokeswoman said the chain has no plans to call its outdoor events "farmers' markets" in the future.

But then, over the Labor Day weekend, about 200 Albertsons stores in Washington, Oregon and Idaho put up their own "Farmers Market" signs next to their produce stands. The same groups complained to local Albertsons managers about the promotions, but a spokesman for the chain's owner, Supervalu Inc., said the Albertson stores may repeat them in the future if the chain deems them effective. These "farmers' supermarkets" have popped up from time to time in other regions as well.

In Washington State the rules for state association member markets are very clearly defined and enforced, so it does create a dilemma when you have a highly regulated use of the term "farmers' market" alongside a fast-and-loose use of the term, strictly for marketing purposes. I'll be interested to see how this shakes out. I think a good argument could be made that the state association, through its work, has established and nurtured the term "farmers' market" as a valuable brand in the state of Washington, and therefore they should have some authority to regulate the use of the brand.

This is yet one more example of how the rapidly growing interest in local food has large retailers scrambling to get on board. I'm not sure if they are seeing a decline in sales or if their marketing departments simply see an opportunity.

I did an interview yesterday for an upcoming show on NPR about the growing backlash against the local food movement, and I was asked about the critique by some that farmers' market and the like are nothing more than elaborate marketing schemes. My response is that there is actually something very real and substantial going on in our culture around food, and there are some that are responding by turning that into a marketing scheme. But as the flimsy marketing banners go up around town, let's not forget the substantial shifts that are taking place in the relationship between consumers, food, farmers and land. The marketplace is responding to consumer interest, but let's not then equate the marketplace's response to the thing itself.